Many hospital marketers mistake their social media marketing effectiveness by measuring either "actionable" items (such as posting three tweets a day or two Facebook updates a week) or by measuring the number of friends, fans and followers they have.

The first is a simple measurement which really doesn't measure true effectiveness, but rather how much noise they are creating. The second is arguably even less effective, and is what I call the three F's (Fans,… Continue

Integrated marketing campaigns are known to be very effective in healthcare. Billboards, radio advertisement, and direct-mail pieces that encourage recipients to visit a website for additional information are a great way to begin to measure the effectiveness and responsiveness to traditionally hard-to-measure campaigns. Plus, websites allow you to provide a richer, deeper platform to illustrate your story and encourage multiple calls-to-action.

However… Continue

Looking for easy tips to optimize your social media efforts in an effective way, to capture online users involved in social media networks online, so they “discover” information about you and your hospital online? Last week, I discussed how to build an effective "traditional" online marketing campaign - this week, I share three tips on how to include social media into your online marketing st… Continue

Patrick Singson recently returned from the Pubcon Search Marketing Conference, and filed these three "quick tips" for Hospital Online Marketing Education from his iPhone:

HOME Quick Tip #1: Social Media Monitoring
Don't forget to use Google Alerts to set up alerts not only on your hospital and your hospital brand, but also use it for competitive positioning (to keep track of your competition).




HOME Quick Tip #2: Twitter-friendly Marketing
Be sure to create… Continue