Find more videos like this on Hospital Online Marketing Education

In this video, we discuss the advantages of building an integrated marketing strategy that includes online and… Continue

Find more videos like this on Hospital Online Marketing Education


In order to illustrate our concept on the "Ecology of Online Marketing" ™, Patrick Singson and I took time to… Continue

With the proposed healthcare reform changes looming, more and more hospitals are actively creating online patient and physician portals.

Operationally, this makes sense - integrating EMR access to existing patients helps with operational efficiencies, can increase patient satisfaction (that is, for those patients that feel comfortable using the internet to share their medical records) and potentially qualify hospitals for some much-needed financial relief.

Additionally, the efforts to create t… Continue

As more and more hospitals join in conversations on Twitter, many are starting the realize the benefits of having access to this real-time communication tool. Twitter can be an excellent resource allowing healthcare organizations to reach key stakeholders in their community as an effective part of their… Continue

You may have heard that on June 12th, 2009, at midnight (EST), Facebook will be offering the ability to create a "vanity" URLs, to make it easier to promote your Facebook presence to friends/families/followers/etc.

Update: Facebook is rumored to be implementing some restrictions - some Facebook sites state Vanity URLs will only be available to Facebook Pages that have more than 1000 fans, and created before May 31, 200… Continue