Hospital Online Marketing Education

Using web strategies & social media to enhance your hospital marketing efforts

This network is designed to provide tips on how to enhance hospital marketing and communication efforts with online marketing.

Members

  • Christopher Boyer
  • Dwayne Dowell
  • Mark Williams
  • Jennifer Stephens
  • Wendy
  • Larry Brauner
  • David Friedersdorf
  • Maureen Malloy
  • Margaret Fontana
  • Andre Ivanchuk
  • Warren Allan Johnson
  • Keri McGuire
  • Ryan Perry
  • Craig L. Gagnon
  • Ryan Squire
  • Jill Celeste

Notes

Online healthcare resources

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Created by Christopher Boyer Jan 27, 2009 at 11:24am. Last updated by Christopher Boyer Nov 14.

 

Blog Posts

Christopher Boyer

Quick tips for social media hospital marketing

Looking for easy tips to optimize your social media efforts in an effective way, to capture online users involved in social media networks online, so they “discover” information about you and your hospital online? Last week, I discussed how to build an effective "traditional" online marketing campaign - this week, I share three tips on how to include social media into your online marketing st… Continue

Posted by Christopher Boyer on November 19, 2009 at 4:42pm

Patrick Singson

Hospital Online Marketing Quick Tips

Patrick Singson recently returned from the Pubcon Search Marketing Conference, and filed these three "quick tips" for Hospital Online Marketing Education from his iPhone:

HOME Quick Tip #1: Social Media Monitoring
Don't forget to use Google Alerts to set up alerts not only on your hospital and your hospital brand, but also use it for competitive positioning (to keep track of your competition).




HOME Quick Tip #2: Twitter-friendly Marketing

Be sure to create… Continue

Posted by Patrick Singson on November 15, 2009 at 5:50pm

Christopher Boyer

Quick tips for “traditional” online hospital marketing

Looking for some quick ways to get the most out of your online marketing? First consider the ecology of online marketing, which is the intersection of Search Engine Marketing, Search Engine Optimization of your website and Social Media Optimization.



“Traditional” search engine marketing involves engaging end users who are searching with intent. These a… Continue

Posted by Christopher Boyer on November 11, 2009 at 10:00am

Christopher Boyer

HOME #18 - "American Idol Doctors" (a panel discussion about online physician ratings)




This is an edited recording of the "American Idol Doctors" panel at Healthcamp Minnesota that took place on October 24th, in Minnespolis, MN. Moderated by Chris Bevolo with Interval Marketing, this panel features Chris Boyer, with HealthGrades and author of… Continue

Posted by Christopher Boyer on November 8, 2009 at 2:30pm

Christopher Boyer

Five observations from the 2009 Healthcare Internet Conference

I had the pleasure to attend this year's Healthcare Internet Conference in Las Vegas this year - sponsored by greystone.net. This was the first time I attended, and will return again. It featured great keynote speakers and topics, breakout sessions facilitated by hospitals that have learned best-practices, and (above all) the ability to learn new ideas and engage in great conversations. It was also a bonus to meet people that I h… Continue

Posted by Christopher Boyer on November 7, 2009 at 2:00pm — 5 Comments

 
 

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Latest Activity

Dwayne Dowell, Mark Williams, Maureen Malloy and 1 more joined Hospital Online Marketing Education
1 hour ago
A video by Christopher Boyer was featured
If you are trying to get fans, friends or followers on social media, you need to give them something to want to follow.
19 hours ago
Christopher Boyer added a video
If you are trying to get fans, friends or followers on social media, you need to give them something to want to follow.
19 hours ago
Christopher Boyer added a blog post
Looking for easy tips to optimize your social media efforts in an effective way, to capture online users involved in social media networks online, so they “discover” information about you and your hospital online? Last week, I discussed how to bui...
22 hours ago
Keri McGuire is now a member of Hospital Online Marketing Education
on Wednesday
Amy Partilla and Steve Leibforth are now friends
on Tuesday
Amy Partilla and Ryan Perry joined Hospital Online Marketing Education
on Monday
Jennifer Badding updated their profile photo
on Monday
 

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