In this quick tip, Chris Boyer describes the reasons why hospitals should be using online advertising in an effort to promote their services to patients that are interested in their services. Continue

There are a variety of ways hospitals can use blogs as an extension of their online marketing and communications strategies. In this video, I discuss the common questions most hospital marketers face when creating a blogging strategy. These questions include:

Why should a hospital blog?

• It’s not your website – patients view websites as marketing copy – yet, blogging is more

… Continue

When hospitals get involved in social media - updating their Facebook Fan page, updating their Twitter feeds, or even YouTube - they often forget to update their hospital website. Since it's hard to measure the ROI of social media, hospitals should use their social media sites to lead patients back to their website (so they could measure the conversions). Continue

The headline in today's San Francisco chronicle read: "Facebook directs more online users than Google." When I tweeted that out this morning, it was retweeted a number of times (in part, I believe, because my fellow healthcare tweeps believe that social media, when done well, does a good job guiding people to properly vetted websites).

But this caused me to ask:… Continue