Hospital Online Marketing Education

Using web strategies & social media to enhance your hospital marketing efforts

This network is designed to provide tips on how to enhance hospital marketing and communication efforts with online marketing.

Members

  • Christopher Boyer
  • Allen Silkin
  • Carolyn Grantham
  • Courtney B Olean Paige
  • Tod Baker
  • Harriet Polansky
  • Jill Celeste
  • Charlene
  • Andre Ivanchuk
  • Kris Kaiser
  • Wendy
  • shweta
  • Karen (Kling) Hight
  • Amy Malone
  • John Little
  • Douglas Herold

Notes

Online healthcare blogs and resources

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Created by Christopher Boyer Jan 27, 2009 at 11:24am. Last updated by Christopher Boyer Dec. 14, 2009.

Groups

 

Blog Posts

Christopher Boyer

HOME #28 - The Effect of the Internet on Hospital Branding (Part 1)





In this interview with Chris Bevolo of Interval, we discuss the effect that the internet and social media has on hospitals defining their branding strategies. First, Chris Bevelo defines the concept of brand (which is often misunderstood), and the importance of having executive sponsorship to lead and define a brand for health-care providers.

Then, we… Continue

Posted by Christopher Boyer on February 9, 2010 at 5:30am

Christopher Boyer

HOME #27 - Now you have a hospital Facebook Fan Page - what next?




Patrick Singson and Chris Boyer discuss the pending question most hospital marketers face after creating their Facebook Fan Page - what to do next. They outline tips on getting more fans (and followers), how to integrate postings into marketing and communications strategies, and lastly tips on how to make their postings more interesting and interactive. This tutorial is designed for hospital marketers looking to improve their social media presence in one of t… Continue

Posted by Christopher Boyer on February 2, 2010 at 7:00pm

Christopher Boyer

HOME Quick Tip #11 - Longtail in Hospital Marketing




Patrick Singson of Hospital Online Marketing, describes the concept of "long-tail" and suggests that hospitals should focus more on what makes them unique, then their "best sellers." Continue

Posted by Christopher Boyer on January 31, 2010 at 4:41pm

Christopher Boyer

HOME #26 - Transparency, Social Media and Hospital Communications




In the last part of a 3 part interview with Shel Holtz, communications and public relations expert and author of the book "Tactical Transparency," Chris Boyer with Hospital Online Marketing Education discusses how hospitals should embrace a transparent culture with their communications. With a drive to report openly on hospital quality, patient satisfaction, patient safety, Shel describes how adopting an openness in communication will help healthcare organiza… Continue

Posted by Christopher Boyer on January 28, 2010 at 5:45am

 
 

Latest Activity

A video by Christopher Boyer was featured
Chris Boyer of HospitalOnlineMarketing.com interviews Chris Bevolo of www.ThinkInterval.com about the effect that the internet and social media have on hospi...
11 hours ago
Christopher Boyer added a video
Chris Boyer of HospitalOnlineMarketing.com interviews Chris Bevolo of www.ThinkInterval.com about the effect that the internet and social media have on hospi...
11 hours ago
Christopher Boyer added a blog post
In this interview with Chris Bevolo of Interval, we discuss the effect that the internet and social media has on hospitals defining their branding strategies. First, Chris Bevelo defines the concept of brand (which is often misunderstood), and th…
11 hours ago
Carolyn Grantham and Courtney B Olean Paige joined Hospital Online Marketing Education
on Friday
 

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