Looking for easy tips to optimize your social media efforts in an effective way, to capture online users involved in social media networks online, so they “discover” information about you and your hospital online? Last week, I discussed how to build an effective "traditional" online marketing campaign - this week, I share three tips on how to include social media into your online marketing st… Continue

Patrick Singson recently returned from the Pubcon Search Marketing Conference, and filed these three "quick tips" for Hospital Online Marketing Education from his iPhone:

HOME Quick Tip #1: Social Media Monitoring
Don't forget to use Google Alerts to set up alerts not only on your hospital and your hospital brand, but also use it for competitive positioning (to keep track of your competition).




HOME Quick Tip #2: Twitter-friendly Marketing
Be sure to create… Continue

Looking for some quick ways to get the most out of your online marketing? First consider the ecology of online marketing, which is the intersection of Search Engine Marketing, Search Engine Optimization of your website and Social Media Optimization.

“Traditional” search engine marketing involves engaging end users who are searching with intent. These a… Continue

This is an edited recording of the "American Idol Doctors" panel at Healthcamp Minnesota that took place on October 24th, in Minnespolis, MN. Moderated by Chris Bevolo with Interval Marketing, this panel features Chris Boyer, with HealthGrades and author of… Continue

I had the pleasure to attend this year's Healthcare Internet Conference in Las Vegas this year - sponsored by greystone.net. This was the first time I attended, and will return again. It featured great keynote speakers and topics, breakout sessions facilitated by hospitals that have learned best-practices, and (above all) the ability to learn new ideas and engage in great conversations. It was also a bonus to meet people that I h… Continue