In this interview with Chris Bevolo of Interval, we discuss the effect that the internet and social media has on hospitals defining their branding strategies. First, Chris Bevelo defines the concept of brand (which is often misunderstood), and the importance of having executive sponsorship to lead and define a brand for health-care providers.

Then, we… Continue

Patrick Singson and Chris Boyer discuss the pending question most hospital marketers face after creating their Facebook Fan Page - what to do next. They outline tips on getting more fans (and followers), how to integrate postings into marketing and communications strategies, and lastly tips on how to make their postings more interesting and interactive. This tutorial is designed for hospital marketers looking to improve their social media presence in one of t… Continue

Patrick Singson of Hospital Online Marketing, describes the concept of "long-tail" and suggests that hospitals should focus more on what makes them unique, then their "best sellers." Continue

In the last part of a 3 part interview with Shel Holtz, communications and public relations expert and author of the book "Tactical Transparency," Chris Boyer with Hospital Online Marketing Education discusses how hospitals should embrace a transparent culture with their communications. With a drive to report openly on hospital quality, patient satisfaction, patient safety, Shel describes how adopting an openness in communication will help healthcare organiza… Continue