Share 'Physician and Patient Portals are nice...but don't forget about attracting New Patients!'

With the proposed healthcare reform changes looming, more and more hospitals are actively creating online patient and physician portals. Operationally, this makes sense - integrating EMR access to existing patients helps with operational efficiencies, can increase patient satisfaction (that is, for those patients that feel comfortable using the internet to share their medical records) and potent…