Hospital Online Marketing Education
Using web strategies & social media to enhance your hospital marketing efforts
Christopher Boyer's Page
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A little more about me
I work with hospitals on helping them build effective online marketing strategies. My focus has been primarily on helping my hospital clients build marketshare, improve community perception, enhance physician loyalty and drive service line growth.
This blog was created to help provide tips and tricks to all hospital and healthcare marketers on how to create hospital online marketing strategies that focus on the value of driving patient revenue. Please feel free to join this social network, engage with other members, and contribute your thoughts and ideas to build a better community!
I have spent more than fifteen years as a marketing professional for a variety of industries, including high-tech companies (IBM, Oracle and Sun). I am a Guerrilla Marketing Professional and have ran my own marketing consultancy for nearly a decade.
You could find me online here:
www.twitter.com/chrisboyer
www.linkedin.com/chrisboyer
www.facebook.com/christopher.boyer (Personal account)
www.facebook.com/HospitalOnlineMarketingEducation
www.friendfeed.com/cboyer
www.youtube.com/user/HospOnlineMktgEdu
This blog was created to help provide tips and tricks to all hospital and healthcare marketers on how to create hospital online marketing strategies that focus on the value of driving patient revenue. Please feel free to join this social network, engage with other members, and contribute your thoughts and ideas to build a better community!
I have spent more than fifteen years as a marketing professional for a variety of industries, including high-tech companies (IBM, Oracle and Sun). I am a Guerrilla Marketing Professional and have ran my own marketing consultancy for nearly a decade.
You could find me online here:
www.twitter.com/chrisboyer
www.linkedin.com/chrisboyer
www.facebook.com/christopher.boyer (Personal account)
www.facebook.com/HospitalOnlineMarketingEducation
www.friendfeed.com/cboyer
www.youtube.com/user/HospOnlineMktgEdu
Latest Activity
Integrated marketing campaigns are known to be very effective in healthcare. Billboards, radio advertisement, and direct-mail pieces that encourage recipients to visit a website for additional information are a great way to begin to measure the...
This quick tip illustrates how integrated marketing campaigns can be inconvenient to patients, and how to honor that inconvenience by making your online cont...
This quick tip illustrates how integrated marketing campaigns can be inconvenient to patients, and how to honor that inconvenience by making your online cont...
Chris Boyer, from www.HospitalOnlineMarketing.com, provides a quick perspective on if people can measure ROI of social media tools.
Chris Boyer, from www.HospitalOnlineMarketing.com, provides a quick perspective on if people can measure ROI of social media tools.
If you are trying to get fans, friends or followers on social media, you need to give them something to want to follow.
If you are trying to get fans, friends or followers on social media, you need to give them something to want to follow.
Looking for easy tips to optimize your social media efforts in an effective way, to capture online users involved in social media networks online, so they “discover” information about you and your hospital online? Last week, I discussed how to bui...
Profile Information
- Which company are you with?
- HealthGrades, Zentrifocal
- Which online websites/social networks do you belong to (please list the links)?
- Twitter (www.twitter.com/chrisboyer), LinkedIn (www.linkedin.com/chrisboyer), Facebook (www.facebook.com/christopher.boyer), Friendfeed (www.friendfeed.com/cboyer), YouTube (http://www.youtube.com/user/HospOnlineMktgEdu)
Christopher Boyer's Videos
Christopher Boyer's Blog
The inconvenience of integrated marketing campaigns
Integrated marketing campaigns are known to be very effective in healthcare. Billboards, radio advertisement, and direct-mail pieces that encourage recipients to visit a website for additional information are a great way to begin to measure the effectiveness and responsiveness to traditionally hard-to-measure campaigns. Plus, websites allow you to provide a richer, deeper platform to illustrate your story and encourage multiple calls-to-action.
However… Continue
Posted on November 22, 2009 at 9:30am —
Quick tips for social media hospital marketing
Looking for easy tips to optimize your social media efforts in an effective way, to capture online users involved in social media networks online, so they “discover” information about you and your hospital online? Last week, I discussed how to build an effective "traditional" online marketing campaign - this week, I share three tips on how to include social media into your online marketing st… Continue
Posted on November 19, 2009 at 4:42pm —
Quick tips for “traditional” online hospital marketing
Looking for some quick ways to get the most out of your online marketing? First consider the ecology of online marketing, which is the intersection of Search Engine Marketing, Search Engine Optimization of your website and Social Media Optimization.
“Traditional” search engine marketing involves engaging end users who are searching with intent. These a… Continue
“Traditional” search engine marketing involves engaging end users who are searching with intent. These a… Continue
Posted on November 11, 2009 at 10:00am —
HOME #18 - "American Idol Doctors" (a panel discussion about online physician ratings)
This is an edited recording of the "American Idol Doctors" panel at Healthcamp Minnesota that took place on October 24th, in Minnespolis, MN. Moderated by Chris Bevolo with Interval Marketing, this panel features Chris Boyer, with HealthGrades and author of… Continue
Posted on November 8, 2009 at 2:30pm —
Five observations from the 2009 Healthcare Internet Conference
I had the pleasure to attend this year's Healthcare Internet Conference in Las Vegas this year - sponsored by greystone.net. This was the first time I attended, and will return again. It featured great keynote speakers and topics, breakout sessions facilitated by hospitals that have learned best-practices, and (above all) the ability to learn new ideas and engage in great conversations. It was also a bonus to meet people that I h… Continue
Posted on November 7, 2009 at 2:00pm — 5 Comments
About
Latest Activity
Integrated marketing campaigns are known to be very effective in healthcare. Billboards, radio advertisement, and direct-mail pieces that encourage recipients to visit a website for additional information are a great way to begin to measure the...
This quick tip illustrates how integrated marketing campaigns can be inconvenient to patients, and how to honor that inconvenience by making your online cont...
This quick tip illustrates how integrated marketing campaigns can be inconvenient to patients, and how to honor that inconvenience by making your online cont...
Chris Boyer, from www.HospitalOnlineMarketing.com, provides a quick perspective on if people can measure ROI of social media tools.
Chris Boyer, from www.HospitalOnlineMarketing.com, provides a quick perspective on if people can measure ROI of social media tools.
If you are trying to get fans, friends or followers on social media, you need to give them something to want to follow.
If you are trying to get fans, friends or followers on social media, you need to give them something to want to follow.
© 2009 Created by Christopher Boyer on Ning. Create Your Own Social Network
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