Hospital Online Marketing Education

Using web strategies & social media to enhance your hospital marketing efforts

Christopher Boyer
  • Male
  • Golden, CO
  • United States
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YouTube comprises 25% of all Google searches

Started Dec. 19, 2008

URLs that pertain to online marketing.
3 Replies

Started this discussion. Last reply by Christopher Boyer May 11.

 

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A little more about me

I work with hospitals on helping them build effective online marketing strategies. My focus has been primarily on helping my hospital clients build marketshare, improve community perception, enhance physician loyalty and drive service line growth.

This blog was created to help provide tips and tricks to all hospital and healthcare marketers on how to create hospital online marketing strategies that focus on the value of driving patient revenue. Please feel free to join this social network, engage with other members, and contribute your thoughts and ideas to build a better community!

I have spent more than fifteen years as a marketing professional for a variety of industries, including high-tech companies (IBM, Oracle and Sun). I am a Guerrilla Marketing Professional and have ran my own marketing consultancy for nearly a decade.

You could find me online here:

www.twitter.com/chrisboyer
www.linkedin.com/chrisboyer
www.facebook.com/christopher.boyer (Personal account)
www.facebook.com/HospitalOnlineMarketingEducation
www.friendfeed.com/cboyer
www.youtube.com/user/HospOnlineMktgEdu

Profile Information

Which company are you with?
HealthGrades, Zentrifocal
Which online websites/social networks do you belong to (please list the links)?
Twitter (www.twitter.com/chrisboyer), LinkedIn (www.linkedin.com/chrisboyer), Facebook (www.facebook.com/christopher.boyer), Friendfeed (www.friendfeed.com/cboyer), YouTube (http://www.youtube.com/user/HospOnlineMktgEdu)

Christopher Boyer's Videos

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Christopher Boyer

Quick tips for “traditional” online hospital marketing

Part I - Traditional Search Marketing
Looking for some quick ways to get the most out of your online marketing? First consider the ecology of online marketing, which is the intersection of Search Engine Marketing, Search Engine Optimization of your website and Social Media Optimization.



“Traditional” search engine marketing involves engaging end… Continue

Posted on November 11, 2009 at 10:00am —

Christopher Boyer

HOME #18 - "American Idol Doctors" (a panel discussion about online physician ratings)




This is an edited recording of the "American Idol Doctors" panel at Healthcamp Minnesota that took place on October 24th, in Minnespolis, MN. Moderated by Chris Bevolo with Interval Marketing, this panel features Chris Boyer, with HealthGrades and author of… Continue

Posted on November 8, 2009 at 2:30pm —

Christopher Boyer

Five observations from the 2009 Healthcare Internet Conference

I had the pleasure to attend this year's Healthcare Internet Conference in Las Vegas this year - sponsored by greystone.net. This was the first time I attended, and will return again. It featured great keynote speakers and topics, breakout sessions facilitated by hospitals that have learned best-practices, and (above all) the ability to learn new ideas and engage in great conversations. It was also a bonus to meet people that I h… Continue

Posted on November 7, 2009 at 2:00pm — 5 Comments

Christopher Boyer

Become a fan of Hospital Online Marketing Education on Facebook



Posted on November 1, 2009 at 7:04pm —

Christopher Boyer

HOME #17 - Podcasting as part of your Hospital Online Marketing Strategy




In this interview with Albert Maruggi, president of Provident Partners and host of the "Marketing Edge" podcast, Chris Boyer covers topics of why podcasts are a good medium for hospitals to include as part of their online marketing strategy, the types of podcasts there are, the ideal length and suggestions on why audio is a compe… Continue

Posted on October 25, 2009 at 7:23pm —

Comment Wall (4 comments)

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At 5:31pm on October 6, 2009, Ann Hornberger said…
Looking forward to learning and sharing . . .
At 12:10pm on August 31, 2009, Jen Hale said…
Glad to be here! May need assistance, but looking forward to the possibilities and collaboration!
At 7:34am on June 12, 2009, Nancy Johnson said…
Thanks Christopher. Healthgrades has been a great partner for us and I am looking forward to speaking with you. I am attending a workshop next week in Austin, so I would like to talk with you after that to discuss moving forward with social media. Looking forward to it...sort of.

I am going to read the blog.
At 3:55pm on April 20, 2009, Larry Brauner said…
Great site Christopher. I have an idea for a business initiative that we might be able to collaborate on at some point. Perhaps we'll speak soon.
 
 

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