Richard Haussmann's Page

For the last couple of months, I've been hounding anyone I can talk to about getting our company onto Wikipedia. Many of our competitors are on there and many aren't I'd argue.

It turns out the problem is Wikipedia is sensitive to anything that even slightly can be regarded as advertising. If you are with or represent a company, they consider posting an article a conflict of interest.

Of course, you can go into black hat stealth mode and post your own entry anyway. But if the entry looks like… Continue

Local search optimization is not getting the press social marketing is and, as a result, it is often a neglected and unnoticed component of most online marketing programs. The more complex applications like geographical files are, for the most part, invisible to users. But if you’ve used any of the mapping services to find something somewhere, you’re impacted by local optimization.

The purpose of this post is to make your local presence and impact as intentional as possible. Unless you happen t… Continue