Hospital Online Marketing Education
Using web strategies & social media to enhance your hospital marketing efforts
Patrick Singson's Page
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Profile Information
- Which company are you with?
- HealthGrades
- Which online websites/social networks do you belong to (please list the links)?
- Facebook, Myspace, LinkedIn, follow me on Twitter: twitter.com/patricksingson
About Me
The internet world is here to stay, and is only ignored at your company’s peril. Having internet experts to guide your online strategy in parallel with your “offline” marketing efforts is a must if you desire to have a three-dimensional, 360-degree impact. You need someone on your team that “gets it.”
A bit more about myself:
I have been a webmaster for over 10 years, specializing in SEO the past two. I enjoy snowboarding, motorcycling, hiking, weightlifting, travel, the mechanics of social interaction, and particle physics (okay, the last one was a blatant lie lie lie). I have a dog named Anubis, named after the Jackal-headed Egyptian god of death, but he was too cute, so he now goes by the name ‘Nubi.’
Patrick Singson's Blog
Hospital Online Marketing Quick Tips
HOME Quick Tip #1: Social Media Monitoring
Don't forget to use Google Alerts to set up alerts not only on your hospital and your hospital brand, but also use it for competitive positioning (to keep track of your competition).
HOME Quick Tip #2: Twitter-friendly Marketing
Be sure to create… Continue
Posted on November 15, 2009 at 5:50pm —
SEO - Nope, still not Dead
Reports about the early demise of SEO are incorrect. If you think SEO is dead, well then your website is probably dead. Google got it right – relevancy. Get people directly to the page they need to get to. The home… Continue
Posted on April 10, 2009 at 3:30pm —
The Dream of Social Media
“The dream of social media is that in 10 years we will have no more crappy products.”
I heard that at a panel discussion on Social Media at the Search Engine Strategies (SES) conference in NYC. Like most profound thin… Continue
Posted on April 1, 2009 at 11:00am — 8 Comments
Social Media: The Price of Free
With the rise of social media, such as social networks, blogging and micro-blogging there seems to be certain common characteristics:
• They are free to use
• Facilitate interaction
• Takes time
Free to use
Here’s the joke: You know what’s so great about Twitter? It’s free to use. You know what i… Continue
Posted on March 12, 2009 at 9:00am — 2 Comments
The Ecology of Online Marketing
Aquariums are enclosed ecosystems filled with aerators, pebbles, fake coral and, oh yeah: fish. The fish are ones that play well together, won’t eat each other and are chosen for certain characteristics: fast moving, synchronized swimmers, colorful, or algae scum-eating. A well-designed aquarium exists in harmony and takes the minimal housekeeping of clean… Continue
Posted on February 25, 2009 at 4:30pm —
Comment Wall (1 comment)
- At 2:47pm on December 15, 2008,
Christopher Boyer said…
- Dude - please contribute content, accordingly. This is good branding! Z3F
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