Hospital Online Marketing Education

Using web strategies & social media to enhance your hospital marketing efforts

Patrick Singson
  • Male
  • Wheat Ridge, CO
  • United States
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At 2:47pm on December 15, 2008, Christopher Boyer said…
Dude - please contribute content, accordingly. This is good branding! Z3F

Profile Information

Which company are you with?
HealthGrades
Which online websites/social networks do you belong to (please list the links)?
Facebook, Myspace, LinkedIn, follow me on Twitter: twitter.com/patricksingson

About Me

I am a Search Engine Optimization (SEO) analyst for the leading healthcare ratings company in the U.S. by day, and a Social Media Optimization (SMO) superhero by night. My secret power is understanding the mysterious connection between these two online traffic drivers, and how they can lead healthcare companies to marketing success.

The internet world is here to stay, and is only ignored at your company’s peril. Having internet experts to guide your online strategy in parallel with your “offline” marketing efforts is a must if you desire to have a three-dimensional, 360-degree impact. You need someone on your team that “gets it.”

A bit more about myself:
I have been a webmaster for over 10 years, specializing in SEO the past two. I enjoy snowboarding, motorcycling, hiking, weightlifting, travel, the mechanics of social interaction, and particle physics (okay, the last one was a blatant lie lie lie). I have a dog named Anubis, named after the Jackal-headed Egyptian god of death, but he was too cute, so he now goes by the name ‘Nubi.’

Patrick Singson's Blog

Patrick Singson

SEO - Nope, still not Dead



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Reports about the early demise of SEO are incorrect. If you think SEO is dead, well then your website is probably dead. Google got it right – relevancy. Get people directly to the page they need to get to. The home… Continue

Posted on April 10, 2009 at 3:30pm —

Patrick Singson

The Dream of Social Media

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“The dream of social media is that in 10 years we will have no more crappy products.”

I heard that at a panel discussion on Social Media at the Search Engine Strategies (SES) conference in NYC. Like most profound thin… Continue

Posted on April 1, 2009 at 11:00am — 8 Comments

Patrick Singson

Social Media: The Price of Free

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With the rise of social media, such as social networks, blogging and micro-blogging there seems to be certain common characteristics:

• They are free to use
• Facilitate interaction
• Takes time

Free to use
Here’s the joke: You know what’s so great about Twitter? It’s free to use. You know what i… Continue

Posted on March 12, 2009 at 9:00am — 2 Comments

Patrick Singson

The Ecology of Online Marketing



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Aquariums are enclosed ecosystems filled with aerators, pebbles, fake coral and, oh yeah: fish. The fish are ones that play well together, won’t eat each other and are chosen for certain characteristics: fast moving, synchronized swimmers, colorful, or algae scum-eating. A well-designed aquarium exists in harmony and takes the minimal housekeeping of clean… Continue

Posted on February 25, 2009 at 4:30pm —

Patrick Singson

SEO Secrets: REVEALED!


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If you think you'll gain hard-won SEO secrets from this blog post, please think again.

There are no secret methods that will get you ranked higher than ordinary known methods.

Any secret methods that are employed are secrets only to other website owners that do not read the generally available tactics and techniques disseminated on the web. [preach] RemeContinue

Posted on February 11, 2009 at 10:00am —

 
 

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