Using web strategies & social media to enhance your hospital marketing efforts

Christopher Boyer's Blog (49)

The inconvenience of integrated marketing campaigns

Integrated marketing campaigns are known to be very effective in healthcare. Billboards, radio advertisement, and direct-mail pieces that encourage recipients to visit a website for additional information are a great way to begin to measure the effectiveness and responsiveness to traditionally hard-to-measure campaigns. Plus, websites allow you to provide a richer, deeper platform to illustrate your story and encourage multiple calls-to-action. However… Continue

Added by Christopher Boyer on November 22, 2009 at 9:30am — No Comments

Quick tips for social media hospital marketing

Looking for easy tips to optimize your social media efforts in an effective way, to capture online users involved in social media networks online, so they “discover” information about you and your hospital online? Last week, I discussed how to build an effective "traditional" online marketing campaign - this week, I share three tips on how to include social media into your online marketing st… Continue

Added by Christopher Boyer on November 19, 2009 at 4:42pm — No Comments

Quick tips for “traditional” online hospital marketing

Looking for some quick ways to get the most out of your online marketing? First consider the ecology of online marketing, which is the intersection of Search Engine Marketing, Search Engine Optimization of your website and Social Media Optimization.

“Traditional” search engine marketing involves engaging end users who are searching with intent. These a… Continue

Added by Christopher Boyer on November 11, 2009 at 10:00am — No Comments

HOME #18 - "American Idol Doctors" (a panel discussion about online physician ratings)

This is an edited recording of the "American Idol Doctors" panel at Healthcamp Minnesota that took place on October 24th, in Minnespolis, MN. Moderated by Chris Bevolo with Interval Marketing, this panel features Chris Boyer, with HealthGrades and author of… Continue

Added by Christopher Boyer on November 8, 2009 at 2:30pm — No Comments

Five observations from the 2009 Healthcare Internet Conference

I had the pleasure to attend this year's Healthcare Internet Conference in Las Vegas this year - sponsored by greystone.net. This was the first time I attended, and will return again. It featured great keynote speakers and topics, breakout sessions facilitated by hospitals that have learned best-practices, and (above all) the ability to learn new ideas and engage in great conversations. It was also a bonus to meet people that I h… Continue

Added by Christopher Boyer on November 7, 2009 at 2:00pm — 5 Comments

Become a fan of Hospital Online Marketing Education on Facebook

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Added by Christopher Boyer on November 1, 2009 at 7:04pm — No Comments

HOME #17 - Podcasting as part of your Hospital Online Marketing Strategy

In this interview with Albert Maruggi, president of Provident Partners and host of the "Marketing Edge" podcast, Chris Boyer covers topics of why podcasts are a good medium for hospitals to include as part of their online marketing strategy, the types of podcasts there are, the ideal length and suggestions on why audio is a compe… Continue

Added by Christopher Boyer on October 25, 2009 at 7:23pm — No Comments

HOME #16 - Building your social media map

Patrick Singson and Chris Boyer, with www.HospitalOnlineMarketing.com, discuss the importance of hospital marketers to build their social media map. In this video, they explain how a hospital website should contain authoritative content, but that social media should be used to house "near-authoritative" content - like blogs, audio, video and microblogs. This video also describes how to build out a social media plan that will allow content to easily be distrib… Continue

Added by Christopher Boyer on October 18, 2009 at 2:29pm — No Comments

HOME #15 - Healthcamp Minnesota (an interview with Albert Maruggi)

Chris Boyer, online marketing specialist with www.HospitalOnlineMarketing.com, interviews Albert Maruggi, president of Provident Partners, about the upcoming Healthcamp Minnesota on October 24, 2009. Albert describes why he opted for a HealthCamp approach, the variety of panels on the agenda, the types of attendees that would benefit from attending as well as the keynote speakers at the event.

Transcript: Chris: Hi, I’m Chris Boyer, Online Marketing… Continue

Added by Christopher Boyer on October 12, 2009 at 10:00pm — No Comments

Join the Hospital Online Marketing Facebook page!

Hospital Online Marketing Education on Facebook

In an effort to "be everywhere," Hospital Online Marketing is expanding our presence onto one of the leading social media sites - Facebook. Not only will this Facebook pag… Continue

Added by Christopher Boyer on October 6, 2009 at 1:30pm — No Comments

HOME #14 - Responding to online complaints (a primer in online reputation management)

In this video, Chris and Patrick discuss the best ways hospitals and health-care providers should take caution when responding to online complaints, and outlines three key principles of online reputation management. In addition, they describe ways to assess whether it's appropriate or… Continue

Added by Christopher Boyer on October 5, 2009 at 5:26am — No Comments

Using social media to drive organ donor participation

Even though more hospitals and health-care organizations want to embrace social media as an extension of their online marketing efforts, they often neglect aligning their online activities with the key strategic intent of what they are trying to accomplish. Social media is comprised of… Continue

Added by Christopher Boyer on September 29, 2009 at 9:30am — No Comments

HOME #13 - Be Everywhere

BE EVERYWHERE - hospitals today are facing a difficult challenge - how to combine effective offline marketing techniques with online marketing. Search Engine Optimization, Social Media Marketing - does it really matter? And can you preserve your brand on the internet? What can a hospi… Continue

Added by Christopher Boyer on September 28, 2009 at 6:00am — No Comments

HOME #12 - Using Facebook as Part of your Hospital Online Marketing

Many hospitals don't realize the potential of using Facebook as part of their online marketing efforts. If used powerfully, this social network can be a tremendous part of their online marketing strategies. I recently interviewed… Continue

Added by Christopher Boyer on September 19, 2009 at 3:58pm — 1 Comment

HOME #11 - Top Social Media Marketing Myths (for Hospitals)

In this video, Chris Boyer, Online Marketing Specialist, and Patrick Singson, Sr. SEO Analyst of HospitalOnlineMarketing.com discuss the top myths of social media marketing for hospitals and health care professionals.… Continue

Added by Christopher Boyer on September 7, 2009 at 8:30pm — No Comments

HOME #10 - Discovery vs. Searching for Online HealthCare

Patients seeking healthcare online have two completely different ways in which they can find relevant information - "searching with intent" through online search engines (such as Google) or "discovering" content through social media sites (such as blogs, forums, Facebook and Twitter).… Continue

Added by Christopher Boyer on August 21, 2009 at 12:12pm — No Comments

"Get More Patients: Easy Hospital Online Marketing Tactics You Can't Live Without" - Free webinar on 9/17/09

Spice up your Online Presence to Increase Awareness & Grow Revenue Are you treating your hospital website as a "new patient portal"? Have you seen a significant ROI from your Google AdWords campaign? Is your hospital on Facebook, YouTube or Twitter? Most importantly, are all of these online marketing efforts being used together to enhance your community perception as well as drive more insured patients to your services? Attend this free webinar to learn how all of the… Continue

Added by Christopher Boyer on August 14, 2009 at 9:37am — No Comments

HOME #9 - Involving Physicians in your Hospital Online Marketing Strategy

In this video, Chris Boyer, Online Marketing Specialist and author of www.HospitalOnlineMarketing.com, outlines three simple steps hospital marketers can take to include doctors and specialists in your hospital online marketing strategies. From managing your online reputation to taking… Continue

Added by Christopher Boyer on August 9, 2009 at 3:14pm — No Comments

HOME #8 - Using Online Marketing as a way to save Time, Money & Resources

At a recent conference, I heard from hospital marketers that the number one reason they haven't fully embraced online marketing is that they just simply don't have the time, money and resources. This surprised me, as the three main strengths online marketing has over traditional forms… Continue

Added by Christopher Boyer on July 26, 2009 at 8:43pm — No Comments

HOME #7 - The Typical Online HealthCare Decision Path

In this video, Chris Boyer, Online Marketing Specialist, explains the typical path patients make when researching their healthcare online, including researching their symptom, disease or condition; researching their physician or specialist; researching their hospital; and researching t… Continue

Added by Christopher Boyer on July 19, 2009 at 6:00pm — 1 Comment

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Christopher Boyer added a blog post

The inconvenience of integrated marketing campaigns

23 hours ago

A video by Christopher Boyer was featured

HOME Quick Tip #6 - The Inconvenience of integrated marketing

This quick tip illustrates how integrated marketing campaigns can be inconvenient to patients, and how to honor that inconvenience by making your online cont...

23 hours ago

Christopher Boyer added a video

HOME Quick Tip #6 - The Inconvenience of integrated marketing

This quick tip illustrates how integrated marketing campaigns can be inconvenient to patients, and how to honor that inconvenience by making your online cont...

23 hours ago

A video by Christopher Boyer was featured