Hospital Online Marketing Education

Using web strategies & social media to enhance your hospital marketing efforts

Patrick Singson

Patrick Singson's Blog (11)

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Hospital Online Marketing Quick Tips

Patrick Singson recently returned from the Pubcon Search Marketing Conference, and filed these three "quick tips" for Hospital Online Marketing Education from his iPhone: HOME Quick Tip #1: Social Media Monitoring Don't forget to use Google Alerts to set up alerts not only on your hospital and your hospital brand, but also use it for competitive positioning (to keep track of your competition).
HOME Quick Tip #2: Twitter-friendly Marketing Be sure to create… Continue

Added by Patrick Singson on November 15, 2009 at 5:50pm — No Comments

SEO - Nope, still not Dead

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Reports about the early demise of SEO are incorrect. If you think SEO is dead, well then your website is probably dead. Google got it right – relevancy. Get people directly to the page they need to get to. The home… Continue

Added by Patrick Singson on April 10, 2009 at 3:30pm — No Comments

The Dream of Social Media

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“The dream of social media is that in 10 years we will have no more crappy products.” I heard that at a panel discussion on Social Media at the Search Engine Strategies (SES) conference in NYC. Like most profound thin… Continue

Added by Patrick Singson on April 1, 2009 at 11:00am — 8 Comments

Social Media: The Price of Free

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With the rise of social media, such as social networks, blogging and micro-blogging there seems to be certain common characteristics: • They are free to use • Facilitate interaction • Takes time Free to use Here’s the joke: You know what’s so great about Twitter? It’s free to use. You know what i… Continue

Added by Patrick Singson on March 12, 2009 at 9:00am — 2 Comments

The Ecology of Online Marketing


Digg!
 Aquariums are enclosed ecosystems filled with aerators, pebbles, fake coral and, oh yeah: fish. The fish are ones that play well together, won’t eat each other and are chosen for certain characteristics: fast moving, synchronized swimmers, colorful, or algae scum-eating. A well-designed aquarium exists in harmony and takes the minimal housekeeping of clean… Continue

Added by Patrick Singson on February 25, 2009 at 4:30pm — No Comments

SEO Secrets: REVEALED!

Digg! If you think you'll gain hard-won SEO secrets from this blog post, please think again. There are no secret methods that will get you ranked higher than ordinary known methods. Any secret methods that are employed are secrets only to other website owners that do not read the generally available tactics and techniques disseminated on the web. [preach] Reme… Continue

Added by Patrick Singson on February 11, 2009 at 10:00am — No Comments

The Longtail of Search (a lunch hour posting)

Digg! Traditional search has a role in any hospital’s social media strategy, and the “longtail” of search has particular significance, especially in displaying social media sites in Google results, related to the niche you are interested in (such as this very site!) What this means is that playing to the least common denominator is the way to win in the online world. C… Continue

Added by Patrick Singson on February 4, 2009 at 8:30am — 7 Comments

The face of your company - your corporate blog (Coffeebreak)

There’s a reason why a mid-level software engineer guy named Matt, and not some corporate executive is in charge of Google’s search blog. He has a personal communication style that we, as people in the trenches, identify with. We don’t second-guess his opinions, because, well, they are his opinions. He makes that clear in his disclaimer. Having a hospital online marketing blog written by someon… Continue

Added by Patrick Singson on January 21, 2009 at 10:08am — No Comments

He who commands the Starting Point – wins! (an SMO Coffeebreak)

Social Media Optimization (SMO) is on the opposite end of the traffic spectrum than Search Engine Optimization (SEO). Social Media, such as social media sites, Twitter, and blogs are centered around human interaction, interest and trust. It is the electronic form of “word of mouth.” Social media sites are destination meeting spaces where people of like-minds can meet and interact. Search Engines, on the other hand, are more on the impersonal side: the yellow pages or dictionary lookup of, well,… Continue

Added by Patrick Singson on January 20, 2009 at 9:00am — No Comments

Google IS your homepage - Coffeebreak

As Chris Boyer has stated in his blog posting about "Low-cost/no-cost ways to extend your hospital communications strategy online," 80% of websites are discovered through Google. I know that for our corporate website, Google comprises 88%+ of natural search traffic. Your results may vary, but in my ad hoc tests and conversations with other web professionals it is agreed that if anything, th… Continue

Added by Patrick Singson on January 17, 2009 at 6:56pm — 1 Comment

TBALM Blog - an introduction

Time and energy are our most precious commodities. If I lend out 5 dollars, I can be fairly certain I will be paid back. But give me back the last 5 minutes of my life - no way! With that in mind I wanted to start a series of short blog posts called "Coffee Break." Short, sweet nuggets of traffic-driving wisdom. I will also riff on longer posts called "Lunch Hour" to discuss longer topics such as SEO case studies, SEO philosophy, cat-juggling, whatever (with a synopsis for the time-challenged).… Continue

Added by Patrick Singson on January 16, 2009 at 3:30pm — No Comments

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A video by Christopher Boyer was featured
HOME #21 - "The Ease of Social Media Marketing (Part 2)"
In part two of this interview, Lee Aase, manager of syndication and social media for the Mayo Clinic speaks with Chris Boyer, author of www.HospitalOnlineMar...
yesterday
Christopher Boyer added a video
HOME #21 - "The Ease of Social Media Marketing (Part 2)"
In part two of this interview, Lee Aase, manager of syndication and social media for the Mayo Clinic speaks with Chris Boyer, author of www.HospitalOnlineMar...
yesterday
Christopher Boyer added a blog post
In part two of this interview, Lee Aase, manager of syndication and social media for the Mayo Clinic speaks with Chris Boyer, author of www.HospitalOnlineMarketing.com, about his 35 thesis for social media, how the adoption of social media is tra…
yesterday
2 videos by Christopher Boyer were featured
on Friday

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