Hospital Online Marketing Education
Using web strategies & social media to enhance your hospital marketing efforts
HOME #12 - Using Facebook as Part of your Hospital Online Marketing
Many hospitals don't realize the potential of using Facebook as part of their online marketing efforts. If used powerfully, this social network can be a tremendous part of their online marketing strategies.
I recently interviewed Steve Leibforth, Sr. Web Developer for Provena Health - a six hospital system in the Chicagoland area. In this 10 minute conversation, we discussed the lessons Steve learned in building an effective social media strategy around Provena's Facebook page, driving targeted patients online to discover and explore the variety of services that Provena provides, and drive them to his website. With helpful tips and tricks that other hospitals can use, Steve describes the successes he's realized.
Tags: boyer, chris, facebook, hcmktg, hcsm, health, hospital, leibforth, marketing, media
Comment
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Comment by Zack Hanebrink on September 21, 2009 at 10:25am
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Facebook can be an effective marketing method for hospitals. It acts as another avenue to reach consumers and finding them in social places where they spend their time. FB can be used to communicating upcoming events and relaying information to consumers. Great way to stay in front of them in a non-intrusive way.
-Zack
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In part two of this interview, Lee Aase, manager of syndication and social media for the Mayo Clinic speaks with Chris Boyer, author of www.HospitalOnlineMar...
In part two of this interview, Lee Aase, manager of syndication and social media for the Mayo Clinic speaks with Chris Boyer, author of www.HospitalOnlineMar...
In part two of this interview, Lee Aase, manager of syndication and social media for the Mayo Clinic speaks with Chris Boyer, author of www.HospitalOnlineMarketing.com, about his 35 thesis for social media, how the adoption of social media is tra…
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