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HOME #15 - Healthcamp Minnesota (an interview with Albert Maruggi)
Chris Boyer, online marketing specialist with www.HospitalOnlineMarketing.com, interviews Albert Maruggi, president of Provident Partners, about the upcoming Healthcamp Minnesota on October 24, 2009. Albert describes why he opted for a HealthCamp approach, the variety of panels on the agenda, the types of attendees that would benefit from attending as well as the keynote speakers at the event.
Transcript:
Chris: Hi, I’m Chris Boyer, Online Marketing Specialist with www.HospitalOnlineMarketing.com and I am talking today with Albert Maruggi, who is the President of Provident Partners in Minnesota. We are talking about the upcoming HealthCamp Minnesota.So, Albert, I wanted to share with our audience more information about the Healthcamp – can you tell us a little about the event?
Albert: I noticed Healthcamps going on in different places in the country. It was a spin-off of Health 2.0 in San Francisco, the overflow crowd, and then it was picked up in Philly and Boston. I really thought the format was terrific, and I looked at Minnesota and said we're kind of a hot-bed because of our medical device community. I thought that Healthcamp Minnesota should take a little more broader approach, because of the medical device community, as well as the delivers and payers.
Chris: Tell us about the makeup of the event – how will this play out?
Albert: Let me first explain this whole camp format. It started first with “podcamps” where people would just get together to learn from each other. In its rawest sense, once people would get together they would throw out a topic. And in some ways, some of the Healthcamps followed that same format.
I thought that it needed a little bit more structure and needed a little more expert participation. So, we formed this Healthcamp on the basis of three panels. There will be a keynote presentation in the morning with Lee Aase with the Mayo Clinic. Then, there are three areas where social media, technology and health care were coming together:
1. This whole concept of “Hey, it’s your health – deal with it.” So, Electronic Medical Records (EMR), your own care, your own research – people will take an active role in their healthcare.
2. How these social communities – what I call “ailment communities” are impacting the way we deliver health care. For example, Understanding Cancer, Livestrong, Really Savvy Moms, Diabetes Mine. All of these communities are online and medical device manufacturers are tapping into them to find out more about how they can service their market. This panel also includes the National Marrow Donor Program (based here in Minnesota) – the director from that organization will be involved in this panel. The whole question here is our ability to communicate with each other outstripping the health care regulatory process?
3. The last panel is one of my favorite topics – the whole idea of transparency and performance. Is that potentially creating the “American Idol Doctors.” We’ll get into what does it mean to be transparent, to have performance and outcomes, but also what does it mean, in this new world, to take on innovative treatments and tough cases, and how does this impact transparency.
Chris: The public profiling of all doctors.
Albert: Absolutely, and you’re an expert on that, so that’s why I am thrilled you are coming out.
Chris: So, tell me who would benefit from coming to this event?
Albert: That is a great question because in some ways I would love physicians to be there. Now, I want to get to the nitty-gritty on how they are changing their practice. I would love for nurses to be there. What does it mean to be on the front line of Twitter when you are taking care of somebody, and does that impact you somehow? I also think anyone from PR and marketing should be there – at any level of health care delivery. One of the panel members is John Reid who is the CEO of AbbeyMoor Medical which makes stents. They’ve created a whole whimsical approach to their product line on YouTube, and he says it’s been a terrific venue for him to discuss hardcore issues in a much different way, using humor to reach the audience.
Chris: So, with the audience – are you expecting them to show up and listen to the panels, or are you expecting audience participation?
Albert: You know the one thing about both the Healthcamp format is that everybody participates. There is an encouraged dialogue among ALL participants. The reason we have the panels is that we need structure on the topics, to focus. Sometimes, if you get into an environment it’s almost like a classroom setting where you can talk about anything, you leave the classroom wondering “what was that all about.”
In this case, we wanted to focus the hour of conversation on a topic so we could really drill down deep. I think anyone who attends adds value to the dialogue.
Chris: Albert, this sounds like a really big event to put on by yourself. Did you have any help?
Albert: All of these camp events are all volunteer events. Arik Hanson, Lisa Grimm, Kent Bottles, and there are many others the day of the event that will help with the logistics. It’s a wonderful volunteer effort.
Chris: It’s really a community – all of these names you mentioned are familiar to me because I do follow them on Twitter and we’ve already had a number of online conversations.
Albert: There’s one other thing I forgot to tell you. I am watching TV one night, and I see this show “Mystery Diagnosis” and on this show is a woman’s story about her son, who was 18 months old. And all of a sudden he stops developing, stops walking. Over a period of time, his condition deteriorates rapidly, and they couldn’t find the right diagnosis. The story was featured on this show, and listening to it, I found out this woman is from Minnesota. So I found her online, on Facebook. Her name is Rachele LaCount Chrismer and her son is Zach West – he’s now nine years old and diagnosed with a very rare disease. And she will be the closing keynote. Her story – she went through many different a doctor, many different diagnoses, was online in different communities researching and finally got a correct diagnosis. Her persistence and dedication, and her and her son’s story are very inspirational. We will give the proceeds of Healthcamp Minnesota to the NBIA Disorders organization.
Chris: This event will occur on Saturday, October 24th – how can people learn more and register for the event.
Albert: On www.Healthcampminnesota.org you can register by clicking on a link that says “Register Today” on the Home Page or the Agenda page. The event has a $20 fee, proceeds of which go to Zack West’s Foundation and is being held at the Mayo Auditorium at the University of Minnesota Health Center.
Chris: Well I know I am looking forward to it.
Albert: One of the sponsors is Interval and they are going to be having a reception, where you and I will go on Friday night when you come.
Chris: Absolutely. This should be a really good event. I am thankful you asked me to participate, and I know many members of the Hospital Online Marketing community will benefit from attending. And I am sure that for those who can’t make it to Minnesota on the weekend of the 24th, probably can follow along – I am sure a number of us will be tweeting the event as it goes.
Albert: There’s plenty of Flipcams available, and I am sure that we’ll at least get one of the sessions streamed. One of our other sponsors called NetBriefings – they got a neat little video platform at a website called ProclaimYourself.com. We’ll be using their tool to stream at least one of your session.
Chris: Albert, thanks again for time today to talk about Healthcamp Minnesota – once again, I am talking with Albert Maruggi, President of Provident Partners. Albert, why don’t you let everyone know how they could follow you online.
Albert: www.twitter.com/albertmaruggi and I host a podcast called the Marketing Edge.
Transcript:
Chris: Hi, I’m Chris Boyer, Online Marketing Specialist with www.HospitalOnlineMarketing.com and I am talking today with Albert Maruggi, who is the President of Provident Partners in Minnesota. We are talking about the upcoming HealthCamp Minnesota.So, Albert, I wanted to share with our audience more information about the Healthcamp – can you tell us a little about the event?
Albert: I noticed Healthcamps going on in different places in the country. It was a spin-off of Health 2.0 in San Francisco, the overflow crowd, and then it was picked up in Philly and Boston. I really thought the format was terrific, and I looked at Minnesota and said we're kind of a hot-bed because of our medical device community. I thought that Healthcamp Minnesota should take a little more broader approach, because of the medical device community, as well as the delivers and payers.
Chris: Tell us about the makeup of the event – how will this play out?
Albert: Let me first explain this whole camp format. It started first with “podcamps” where people would just get together to learn from each other. In its rawest sense, once people would get together they would throw out a topic. And in some ways, some of the Healthcamps followed that same format.
I thought that it needed a little bit more structure and needed a little more expert participation. So, we formed this Healthcamp on the basis of three panels. There will be a keynote presentation in the morning with Lee Aase with the Mayo Clinic. Then, there are three areas where social media, technology and health care were coming together:
1. This whole concept of “Hey, it’s your health – deal with it.” So, Electronic Medical Records (EMR), your own care, your own research – people will take an active role in their healthcare.
2. How these social communities – what I call “ailment communities” are impacting the way we deliver health care. For example, Understanding Cancer, Livestrong, Really Savvy Moms, Diabetes Mine. All of these communities are online and medical device manufacturers are tapping into them to find out more about how they can service their market. This panel also includes the National Marrow Donor Program (based here in Minnesota) – the director from that organization will be involved in this panel. The whole question here is our ability to communicate with each other outstripping the health care regulatory process?
3. The last panel is one of my favorite topics – the whole idea of transparency and performance. Is that potentially creating the “American Idol Doctors.” We’ll get into what does it mean to be transparent, to have performance and outcomes, but also what does it mean, in this new world, to take on innovative treatments and tough cases, and how does this impact transparency.
Chris: The public profiling of all doctors.
Albert: Absolutely, and you’re an expert on that, so that’s why I am thrilled you are coming out.
Chris: So, tell me who would benefit from coming to this event?
Albert: That is a great question because in some ways I would love physicians to be there. Now, I want to get to the nitty-gritty on how they are changing their practice. I would love for nurses to be there. What does it mean to be on the front line of Twitter when you are taking care of somebody, and does that impact you somehow? I also think anyone from PR and marketing should be there – at any level of health care delivery. One of the panel members is John Reid who is the CEO of AbbeyMoor Medical which makes stents. They’ve created a whole whimsical approach to their product line on YouTube, and he says it’s been a terrific venue for him to discuss hardcore issues in a much different way, using humor to reach the audience.
Chris: So, with the audience – are you expecting them to show up and listen to the panels, or are you expecting audience participation?
Albert: You know the one thing about both the Healthcamp format is that everybody participates. There is an encouraged dialogue among ALL participants. The reason we have the panels is that we need structure on the topics, to focus. Sometimes, if you get into an environment it’s almost like a classroom setting where you can talk about anything, you leave the classroom wondering “what was that all about.”
In this case, we wanted to focus the hour of conversation on a topic so we could really drill down deep. I think anyone who attends adds value to the dialogue.
Chris: Albert, this sounds like a really big event to put on by yourself. Did you have any help?
Albert: All of these camp events are all volunteer events. Arik Hanson, Lisa Grimm, Kent Bottles, and there are many others the day of the event that will help with the logistics. It’s a wonderful volunteer effort.
Chris: It’s really a community – all of these names you mentioned are familiar to me because I do follow them on Twitter and we’ve already had a number of online conversations.
Albert: There’s one other thing I forgot to tell you. I am watching TV one night, and I see this show “Mystery Diagnosis” and on this show is a woman’s story about her son, who was 18 months old. And all of a sudden he stops developing, stops walking. Over a period of time, his condition deteriorates rapidly, and they couldn’t find the right diagnosis. The story was featured on this show, and listening to it, I found out this woman is from Minnesota. So I found her online, on Facebook. Her name is Rachele LaCount Chrismer and her son is Zach West – he’s now nine years old and diagnosed with a very rare disease. And she will be the closing keynote. Her story – she went through many different a doctor, many different diagnoses, was online in different communities researching and finally got a correct diagnosis. Her persistence and dedication, and her and her son’s story are very inspirational. We will give the proceeds of Healthcamp Minnesota to the NBIA Disorders organization.
Chris: This event will occur on Saturday, October 24th – how can people learn more and register for the event.
Albert: On www.Healthcampminnesota.org you can register by clicking on a link that says “Register Today” on the Home Page or the Agenda page. The event has a $20 fee, proceeds of which go to Zack West’s Foundation and is being held at the Mayo Auditorium at the University of Minnesota Health Center.
Chris: Well I know I am looking forward to it.
Albert: One of the sponsors is Interval and they are going to be having a reception, where you and I will go on Friday night when you come.
Chris: Absolutely. This should be a really good event. I am thankful you asked me to participate, and I know many members of the Hospital Online Marketing community will benefit from attending. And I am sure that for those who can’t make it to Minnesota on the weekend of the 24th, probably can follow along – I am sure a number of us will be tweeting the event as it goes.
Albert: There’s plenty of Flipcams available, and I am sure that we’ll at least get one of the sessions streamed. One of our other sponsors called NetBriefings – they got a neat little video platform at a website called ProclaimYourself.com. We’ll be using their tool to stream at least one of your session.
Chris: Albert, thanks again for time today to talk about Healthcamp Minnesota – once again, I am talking with Albert Maruggi, President of Provident Partners. Albert, why don’t you let everyone know how they could follow you online.
Albert: www.twitter.com/albertmaruggi and I host a podcast called the Marketing Edge.
Tags: albert, boyer, chris, clinic, doctor, education, hcmktg, hcsm, healthcamp, healthcare
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