Hospital Online Marketing Education
Using web strategies & social media to enhance your hospital marketing efforts
HOME #16 - Building your social media map
Patrick Singson and Chris Boyer, with www.HospitalOnlineMarketing.com, discuss the importance of hospital marketers to build their social media map. In this video, they explain how a hospital website should contain authoritative content, but that social media should be used to house "near-authoritative" content - like blogs, audio, video and microblogs. This video also describes how to build out a social media plan that will allow content to easily be distributed to multiple social networks, effectively ensuring your marketing efforts will "Be Everywhere".
Tags: blogs, boyer, chris, education, facebook, health, home, hospital, marketing, media
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Many hospital marketers mistake their social media marketing effectiveness by measuring either "actionable" items (such as posting three tweets a day or two Facebook updates a week) or by measuring the number of friends, fans and followers they...
While studies show people like to friend companies on Social Media, in order to attract those loyal friends and followers, your hospital should build a perso...
While studies show people like to friend companies on Social Media, in order to attract those loyal friends and followers, your hospital should build a perso...
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