Hospital Online Marketing Education
Using web strategies & social media to enhance your hospital marketing efforts
HOME #18 - "American Idol Doctors" (a panel discussion about online physician ratings)
This is an edited recording of the "American Idol Doctors" panel at Healthcamp Minnesota that took place on October 24th, in Minnespolis, MN. Moderated by Chris Bevolo with Interval Marketing, this panel features Chris Boyer, with HealthGrades and author of www.HospitalOnlineMarketing.com and the video series "Hospital Online Marketing Education", and Tammy Young, with HealthScoop. This panel discusses the importance of online ratings sites for doctors by featuring a contrast between objective ratings sites and those that present narrative stories. In addition, this discussion explores the challenges patients have when seeking out information from online physician ratings.
Tags: bevolo, boyer, chris, doctor, healthgrades, healthscoop, hospital, interval, marketing, objective
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