Hospital Online Marketing Education

Using web strategies & social media to enhance your hospital marketing efforts

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In this video, we discuss the advantages of building an integrated marketing strategy that includes online and offline marketing tactics. We also dispel some of the myths around how online marketing competes with offline strategies. Lastly, we illustrate our points with examples of hospitals using good offline marketing tactics - advertising, community relations and physician relations - to drive patients to their website and other online tools - through SEO, SEM and SMO.

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Christopher Boyer added a blog post
Many hospital marketers mistake their social media marketing effectiveness by measuring either "actionable" items (such as posting three tweets a day or two Facebook updates a week) or by measuring the number of friends, fans and followers they...
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While studies show people like to friend companies on Social Media, in order to attract those loyal friends and followers, your hospital should build a perso...
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While studies show people like to friend companies on Social Media, in order to attract those loyal friends and followers, your hospital should build a perso...
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