Using web strategies & social media to enhance your hospital marketing efforts

Online vs. Offline Marketing for Hospitals

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In this video, we discuss the advantages of building an integrated marketing strategy that includes online and offline marketing tactics. We also dispel some of the myths around how online marketing competes with offline strategies. Lastly, we illustrate our points with examples of hospitals using good offline marketing tactics - advertising, community relations and physician relations - to drive patients to their website and other online tools - through SEO, SEM and SMO.