Hospital Online Marketing Education
Using web strategies & social media to enhance your hospital marketing efforts
HOME #16 - Building your social media map
Patrick Singson and Chris Boyer, with www.HospitalOnlineMarketing.com, discuss the importance of hospital marketers to build their social media map. In this video, they explain how a hospital website should contain authoritative content, but that social media should be used to house "near-authoritative" content - like blogs, audio, video and microblogs. This video also describes how to build out a social media plan that will allow content to easily be distributed to multiple social networks, effectively ensuring your marketing efforts will "Be Everywhere"
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