Hospital Online Marketing Education

Using web strategies & social media to enhance your hospital marketing efforts

Christopher Boyer

HOME #5 - Offline vs. Online Marketing for Hospitals

In this video, Patrick Singson, Sr. SEO Analyst, interviews Chris Boyer, Online Marketing Specialist, at HealthGrades and discusses the differences between online and offline marketing, and illustrates ways that healthcare organizations can use both of these tactics to build integrated, effective marketing strategies. This video provides a number of examples that hospitals, physician practices and other healthcare organizations can learn from, in an effort to build an integrated marketing strategy.

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HOME Quick Tip #7 - Personifying you Social Media Presence
While studies show people like to friend companies on Social Media, in order to attract those loyal friends and followers, your hospital should build a perso...
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