Hospital Online Marketing Education
Using web strategies & social media to enhance your hospital marketing efforts
HOME #5 - Offline vs. Online Marketing for Hospitals
In this video, Patrick Singson, Sr. SEO Analyst, interviews Chris Boyer, Online Marketing Specialist, at HealthGrades and discusses the differences between online and offline marketing, and illustrates ways that healthcare organizations can use both of these tactics to build integrated, effective marketing strategies. This video provides a number of examples that hospitals, physician practices and other healthcare organizations can learn from, in an effort to build an integrated marketing strategy.
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