Hospital Online Marketing Education

Using web strategies & social media to enhance your hospital marketing efforts

Christopher Boyer

HOME #6 - Local SEO & Search (It's Where You're At)

Chris Boyer, online marketing specialist, interviews Richard Haussman, Local SEO & Search Specialist, about the importance of embracing a local approach to a hospital's online marketing strategy. With simple and effective tips, "spatial marketing" helps healthcare organizations with their local business listings and shows them the importance of geographical tags to the new age of mobile/GPS devices.

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Many hospital marketers mistake their social media marketing effectiveness by measuring either "actionable" items (such as posting three tweets a day or two Facebook updates a week) or by measuring the number of friends, fans and followers they...
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A video by Christopher Boyer was featured
HOME Quick Tip #7 - Personifying you Social Media Presence
While studies show people like to friend companies on Social Media, in order to attract those loyal friends and followers, your hospital should build a perso...
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Christopher Boyer added a video
HOME Quick Tip #7 - Personifying you Social Media Presence
While studies show people like to friend companies on Social Media, in order to attract those loyal friends and followers, your hospital should build a perso...
on Wednesday
Geoff Wedgwood and Marti Naegeli joined Hospital Online Marketing Education
November 23

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