Hospital Online Marketing Education

Using web strategies & social media to enhance your hospital marketing efforts

Christopher Boyer

HOME #7 - The Typical Online Healthcare Decision Path

n this video, Chris Boyer, Online Marketing Specialist, explains the typical path patients make when researching their healthcare online, including researching their symptom, disease or condition; researching their physician or specialist; researching their hospital; and researching their recovery. Understanding this decision path helps hospitals and physician practices better align their online marketing strategies. How far up the decision path do you want to be?

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A video by Christopher Boyer was featured
HOME Quick Tip #7 - Personifying you Social Media Presence
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Christopher Boyer added a video
HOME Quick Tip #7 - Personifying you Social Media Presence
While studies show people like to friend companies on Social Media, in order to attract those loyal friends and followers, your hospital should build a perso...
on Wednesday
Geoff Wedgwood and Marti Naegeli joined Hospital Online Marketing Education
November 23

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