Hospital Online Marketing Education
Using web strategies & social media to enhance your hospital marketing efforts
Online Health Search Trends - who's looking for health information online, and why?
A snip from a recent presentation I gave in California, discussing the national trends in patients seeking health information online. This presentation also covers the "Typical Healthcare Decision Path" (or paradigm). This information is helpful to hospital marketing teams, physician practices and business development firms seeking to understand how potential health care consumers find your medical practice or hospital provider.
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