Hospital Online Marketing Education
Using web strategies & social media to enhance your hospital marketing efforts
Part One
This presentation was part of a series of webinars held by speakers of the upcoming Health Care New Marketing Conference. The conference will be held June 15-16th, 2009 and will focus on the strategic applications of new media for executives in the health care industry. For more details, visit http://www.q1productions.com
/healthcarenewmedia
Today's healthcare climate requires a new breed of marketer -- one with the skills to utilize new media as well as traditional marketing and communication tools. This presentation examines the skills required, how to successfully recruit or train this new hybrid marketer, and how to integrate the role into your department.
The Speaker is Elizabeth L. Scott, CEO and Principal Consultant of Raven New Media. Elizabeth L. Scott is also The Former Associate Vice President of Marketing and eBusiness, Norton Healthcare
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